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The domain advanceminibuses.co.uk had the following on the homepage, "Welcome to advance mini buses 01702 207000 542221." We observed that the webpage said " Office Hours 0900 1900 Mon-Fri." It also stated " Theatre trips - golf days out - airport transfers - weddings sports events - days out - nights out - corporate events. Advance is a family run coach and minibus hire service based in Southend-on-Sea Essex, giving a friendly courteous service. Our Mini Coaches seat up to 24 passengers. All our mini Coaches are fitted with three point seat belts, and the drivers all hold PCV licenses. We have coaches at 49 seats with to." The header had minibus hire southend essex as the highest ranking keyword. This keyword was followed by airpot transfers, westcliff, and benfleet which isn't as urgent as minibus hire southend essex. The other words the site used was basildon. rayleigh is also included but will not be seen by search crawlers.